Sales, Channels, Distribution

Our proven framework lets your business grow successfully. Our core competencies covers the logistic in term of efficiency, fullfilment and delivery. Combining with Market Activitation we will be able to use the robust Marketing Mix to bring your products successfully in entering Indonesia Market

Our Sales, Channels and Distribution Framework

Distribution is fundamentally concerned with ensuring that products reach target customers in the most direct and cost efficient manner. In the case of services, distribution is principally concerned with access. Although distribution, as a concept, is relatively simple, in practice distribution management may involve a diverse range of activities and disciplines including: detailed logistics, transportation, warehousing, storage, inventory management as well as channel management including selection of channel members and rewarding distributors.

We give a comprehensive, but non-trivial view of the sales organisation, including supporting operational functions, that frames high-level business issues with suitable detail. We’ll help you transform your financial and operational performance, and recommend strategic and tactical changes to deliver the best customer experience.

Our Sales, Channels and Distribution Model

The growing market like Indonesia is predicted to unleash significant socioeconomic impact. In our view, the growth drivers are:
(1) Positive demograpic profile of Indonesia,
(2) Robust economic growth,
(3) High ICT adoption/trend, and
(4) Large number of SME players.

While the key restrains are:
(a) Poor logistics infrastructure,
(b) large unbanked population,
(c) Low adoption of cashless payment,
(d) Limited distributor competencies.

The cost of distribution in Indonesia is ranging from 15% to 27%. It depends on how the chennel is used to reach its customers. When we centralized the logistic, the cost will go to lower level. However, it hurt the consumer satisfaction/experience, lowering quality of goods and result in higher warehousing expenses.


Our way is to eliminate intermediaries from the distribution network and deal directly with purchasers. We found in industries where radically new types of channel intermediaries displace traditional distributors.

Traditional Logistic (Shipped in Bulk)

The traditional way is trying to send the goods in bulk and assuming it can reduce the cost of logistic per unit. While it actually reduces services/consumer experiences and higher cost of warehousing.

Bizindo’s Distribution Model :

The emergence of a service-dominant logic perspective has focussed scholarly attention on how distribution networks serve to create customer value and to consider how value is co-created by all the players within the distribution chain, including the value created by customers themselves. This emphasis on value-creation is contributing to a change in terminology surrounding distribution processes; “distribution networks” are often termed value-chains while “distribution centres” are often termed customer fulfillment centres.

How we will help:

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